Back to Blog

Is the hockey card hobby still a hobby, or has it become a business?

Written by Cole Kirkpatrick

Maybe this is just me getting older, but when I was a kid, hockey cards felt completely different. Your parents grabbed you a blaster box from Walmart or Target, you ripped it open with your buddies, and all you cared about was pulling your favorite player or maybe landing the best player in the league.

Now it feels like every box break, every post, and every conversation revolves around money.

“What’s the value?” “Did you make your money back?” “Is the card going up?” “Should I hold or sell?”

Half the time it doesn’t even feel like people are collecting players they actually like anymore. It feels like people are just gambling on cardboard stocks hoping to hit a massive payday.

And honestly, coming back into the hobby as an adult was kind of disappointing because of that.

Growing up, trading felt a lot more community-driven. You helped people get cards they actually wanted for their collections. Not every deal had to be squeezed for maximum profit. Now it feels like a huge portion of the hobby is people trying to buy low, create artificial scarcity, and flip cards to the next person for as much as possible.

And look — I get it. Making money is fun. Watching your collection appreciate is cool. But at some point it feels like the hobby itself became secondary to the business side of it.

I also can’t help but wonder where all this eventually goes. Prices have gone up massively over the past few years, wax keeps getting more expensive, and more people seem to view cards as investments instead of collectibles. Maybe it keeps going forever. Maybe it doesn’t. But eventually somebody is going to get caught holding the bag.

That’s honestly part of the reason we built iCardCollection.

Not to create another platform focused on flipping and maximizing profit, but to build something that feels more like the hobby I remembered growing up, trading with real people, showing off collections, helping collectors find cards they actually want, and just enjoying hockey cards for what they are.

Curious where everyone else stands on this.

Do you think the hobby has changed for the better, or do you think the business side of it has gone too far?